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maid.co vs BookingKoala

BookingKoala gets the booking. maid.co runs everything after it.

BookingKoala is known for flexible, customizable booking forms and booking pages, and many cleaning companies use it to take orders online. When the clean itself, the payroll, the books and the hiring start taking more of your week than the booking, maid.co is built for that part too.

app.erp.io/service/book/sparkle-home
Book a clean

Standard clean

2–3 h

$165

Deep clean

4–5 h

$290

Move-in / move-out

5–6 h

$360
3 bed2 bathPets: 1 dogInside oven +$35

October

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8:0010:301:00
Book Thu, Oct 9 · 10:30
1

Booking that knows the schedule

Online booking respects crews, buffers, service area and maximum drive time, and can book a walkthrough instead of a clean.

2

Operations after the booking

Route optimization, required checklists, timesheets, job costing and supplies inventory for the actual work.

3

The whole back office

Ledger, payroll prep, hiring, training, e-signatures and an AI receptionist on the same login.

What BookingKoala does well

BookingKoala is a booking-first platform. Its booking forms are highly configurable, it can power a booking website, and it supports pricing parameters, extras and frequency options that cleaning customers expect. Customer and provider portals and marketing features like coupons round it out.

If your main problem is getting a good online booking experience in front of customers quickly, BookingKoala is designed exactly for that, and it does it well.

  • Highly customizable booking forms
  • Booking pages and websites
  • Pricing parameters, extras and frequencies

Booking tied to real operations

On maid.co, a booking isn't just an order. It lands on a schedule with crews, arrival windows from 15 minutes to 4 hours, buffers and real drive times. Route optimization plans each team's day. Cleaners get a day sheet with access notes, alarm codes, pets and parking.

When the cleaner arrives, the right checklist is attached by service type, required items must be completed before the visit closes, and photos and signatures are captured. The client gets a PDF of the checklist with before and after photos. Timers and GPS check-ins feed timesheets, and labor plus supplies feed a profit bar on every job.

  • Drag-and-drop schedule with a map view and dispatch board
  • Route optimization per cleaner or team
  • Required checklist items and client photo PDFs
  • Job costing from real labor and supplies
app.erp.io/service
Schedule · Week of Oct 6
Mon 6
Tue 7
Wed 8
Thu 9
Fri 10

Alvarez · Biweekly

Team A

Oak St Dental

Team B

Move-out · 14 Birch

Team A

Chen · Weekly

Priya

Park · Monthly

Team B

Deep clean · Ross

Team A

Airbnb turnover

Priya

Nguyen · Biweekly

Team B

Alvarez · Weekly

Team A

Office · Level 3

Team B

More than a booking tool can hold

Booking software tends to stop at the order and the payment. maid.co includes a general ledger where every invoice, payment, refund and supply purchase posts automatically, payroll prep with overtime rules exported to your provider, and supplies inventory by location and vehicle.

Phony answers the phone for the customers who won't use a booking form, and books them into the same availability. The CRM, Marketing, ATS, Courses and Sign modules cover follow-ups, reviews, hiring, training and contracts.

app.erp.io/phony/calls
Phony · Live call

(479) 555-0142

New caller · 2:14

Hi, how much for a deep clean? Three bedrooms, two baths, and we have a cat.

A deep clean for a 3 bed, 2 bath home starts at $290. I have Thursday at 10:30 or Friday at 1:00. Which works better?

Thursday, please.

Captured

ServiceDeep clean

Home3 bed · 2 bath

PetsCat

BookedThu 10:30

Quote$290

Added to CRM & schedule

Side by side

maid.co vs BookingKoala

CapabilityBookingKoala
Customizable online booking formsYesYes
Booking website builderEmbeddable formsYes
Pricing by beds, baths, square feet and extrasYesYes
Booking respects drive time and service areaYesLimited
Route optimizationYesLimited
Checklists with required items and photo PDFsYesLimited
Time tracking and timesheet approvalYesLimited
Job costing and profitabilityYesLimited
Built-in general ledgerYesVia integration
Payroll prep with overtime rulesPrep and export to providerLimited
Supplies inventoryYesNo
AI receptionist that books cleansYesVia third parties
Hiring (ATS) and training coursesYesNot a focus

Based on publicly available information as of 2026. Features and plans change; check each vendor for current details.

A day with maid.co

The customer who calls instead

Say a move-out customer finds you on Google at 9 p.m. and calls rather than filling out a form. Phony answers, asks about bedrooms, bathrooms and whether the fridge and oven need doing, quotes from your pricing rules and books the Saturday slot. The confirmation text goes out before she hangs up.

Saturday morning the team gets the day sheet, the move-out checklist attaches itself, and the before and after photos go to the customer and her landlord in a PDF. The invoice is paid by card on file and posts to the ledger. Nobody in the office touched it.

FAQ

Questions, answered

Is maid.co online booking as flexible as BookingKoala?

For most cleaning companies it covers what matters: bookable services with price and duration, bookable team members, auto-assign, lead time, buffers, service area and drive-time limits, and walkthroughs instead of cleans. BookingKoala offers deeper form and website customization. If a fully custom booking site is your priority, that's a genuine strength of theirs.

Can I embed booking on my existing website?

Yes. Request forms and online booking embed on your site. Forms support address autocomplete, up to four client photo uploads, duplicate detection and UTM capture, so you know which ad or page brought each lead in. Lead source flows through to revenue reports, so you can see what a marketing channel actually earned.

What happens after a customer books?

The visit goes on the schedule with the right checklist attached, the client gets a confirmation and reminders with a confirm link, and the cleaner sees access notes and pets on the day sheet. After the clean, the invoice is created from the completed visit, charged to the card on file if autopay is on, and posted to the ledger.

Do you build my website?

No, we don't build full booking websites. maid.co gives you embeddable forms and booking plus the Marketing module for SEO, content, Google Business Profile and review requests. If you want a standalone booking site with heavy visual customization, that's an area where BookingKoala does more.

Can I run both during a switch?

Yes. Many teams keep taking bookings in their old tool for a few weeks while recurring clients and schedules are brought into maid.co, then move the booking form over last. Our onboarding team helps map clients, properties and recurring schedules from a CSV export.

Keep exploring

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